How the ‘digital truth serum’ can unlock business growth

Used effectively, a new ‘share of search’ metric will enhance C-suite credibility for CMOs, says Christian Polman, Managing Director UK, Looping Group.

With more than half of all global marketing dollars now invested in digital, marketers are increasingly looking for new and effective ways to assess the impact of this spend on both the health of their brands and on business performance. The shift to

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