How Singapore’s Poh Heng balances legacy and modernity in pursuit of longevity

Poh Heng, the Singaporean jewellery brand, is mixing its storied history with a fresh perspective to retain relevance with consumers.

Poh Heng Jewellery is a 70-year-old brand that is tapping into its storied past to build new relevance with consumers in Singapore.

The proof comes with “Legacy”, a jewellery collection that launched in the run up to 9th August – the country’s National Day – this year, and was supported by a “Wear Your Story” marketing campaign that proudly celebrates seven decades of history for