How should brands advertise during COVID-19?

Details how to advertise in a recession – and, specifically, a health-induced recession caused by disease.

Marketing in the COVID-19 recession

This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.

Introduction

This is not a paper about whetheryou should advertise in a crisis. There are many good rea you advertise in a recession – and, specifically, a health-induced recession caused by disease.

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