How OOH will enable brands to play a part in the reinvention of commuting

Research by Kinetic on changing commuter behaviour in the UK.

In his fascinating book Metropolis: A History of the City, Humankind's Greatest Invention, Ben Wilson suggests that cities will continue to grow and evolve well into the future. In fact, he points out that right now the world’s urban population is growing at a rate of 200,000 people a day.