How marketers can de-risk the COVID-19 disruption

Crises often have the potential to hurt a brand’s reputation, it is critical that marketers step up to the plate and drive the company’s response and recovery plan – Control Risks' Amit Narayan outlines some key action points for a strategy that builds resilience and achieves sustainable growth.

All crises present companies with opportunities to gain the trust and respect of both their shareholders and employees. If managed properly, crises can help firms emerge as industry leaders. Given that crises often have the potential to hurt a brand’s...