How managing creative attention for brand growth can drive outsized outcomes

Examination from Realeyes of 42 YouTube ad creatives across seven major CPG brands, with the goal of demonstrating the efficacy of Creative Attention to model efficiency and share of voice (SOV).

Two of the top growth concerns of advertising leaders are efficiency and share of voice (SOV).

Greater advertising efficiency can drive cost savings and profitability, and also unlock opportunities for capital reinvestment. Greater SOV, particularly among...

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