How MailChimp's fake brands made real business sense

Lucy Aitken

Online marketing platform MailChimp lay the foundations for a stronger relationship with creative-minded professionals in the US with the launch of a series of playful sub-brands.

Background

A stalwart at awards shows in 2017, including a Cyber Grand Prix at the 2017 Cannes Lions, was B2B online marketing platform MailChimp and its Did You Mean MailChimp? campaign. Unveiled in January 2017, this vibrant campaign brought new levels of cre

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