How identity is evolving in a privacy-first, post-cookie market

Privacy regulation and cookie deprecation are a positive for the future health and next stage of growth for the advertising and marketing industry, as well as for the long-term developments of the digital marketing ecosystem.

Consumer needs and behaviours are changing rapidly and continuously, making identity an intrinsic piece of the puzzle for marketers wanting to obtain a complete understanding of their customers and forge stronger connections.

Data collection is critic

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