How HSBC’s Together We Thrive aims to build trust in post-Brexit Britain

Details HSBC's Together We Thrive campaign through discussion with Omar El-Gammal, Planning Director at JWT, who worked with the brand on the campaign.

It’s quite a feat to launch an ad campaign that touches on the theme of Brexit without ever mentioning it. Yet the Together We Thrive campaign for global bank HSBC has pulled it off.

HSBC is one the world’s biggest banks with assets worth $2.37 trillion, according to S&P Global Intelligence. It’s up there with JPMorgan Chase ($2.49 trillion), Bank of China ($2.60 trillion) and Mitsubishi UFJ Financial, Japan ($2.5

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