How health and wellbeing brands can grow during COVID-19

With consumers more concerned about cleanliness during COVID-19, health and wellbeing brands are well positioned to benefit.

Why it matters

Health and wellbeing brands are uniquely positioned to capitalise on emerging consumer behaviour changes as a result of COVID-19.


  • Create new norms – brands can use ‘nudge theory’ to positively influence their consumers, by creating awareness and empowering people to share their positive behaviours.