How FMCG brands can blend traditional retail and e-commerce post-COVID-19

COVID-19 has prompted many brands to beef up their e-commerce presence or direct to consumer strategies to supplement traditional retail channels.

Why it matters

E-commerce and direct-to-consumer are major opportunities for brands, but they must supplement existing retail strategies.

Takeaways

  • Where a food or drink brand creates a DTC offering to supplement its traditional distribution in grocery

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