How FMCG brands are using online video

This article explains how FMCG brands are using online video to humanise their content, connect with younger audiences, demonstrate brand purpose or build emotional resonance, among other reasons.

This report describes how FMCG brands are using online video

FMCG brands are using online video in a number of ways:

1. Using shareable content to generate PR impact

FMCG brands are using online video to humanise their content, convey authority and earn brand trust. Shareable online content can encourage the quick dissemination of important, complex messages and helps consumers to establish a personal relationshi

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