How direct publisher integrations can help chart the future of advertising

Explains why direct integrations with publishers may be one path forward for marketers in a post-cookie world.

This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more

In Kantar’s Media Trends & Predictions 2021, we discuss the changes happening in the media world and share our data-supported views, and the move from brand activism to action.

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