How cinema can challenge the rise of in-home movie premieres

Advice for cinema companies on how to revive consumer interest in the medium after COVID-19 lockdown restrictions have been lifted.

No media channel has been hit harder by the COVID-19 pandemic than cinema. With consumers stuck at home, ad investment in cinema media is expected to fall 31.6% year-on-year, according to WARC’s latest Global Ad Trends forecast.

Even in China, in so many respects a beacon of light for still-quarantined markets in the West, cinemas are yet to fully re-open their doors to the paying public. The China Film Association recently warned that as a result of consumers opting to watch video content at home.

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