How brands can respond to the consequences of a cookie-free world

Jide Sobo

Options for brands looking to minimise disruption resulting from the demise of the cookie in digital advertising.

The future of identity

This article is part of a series of articles from the WARC Guide to the future of identity. Read more.

Since the dawn of the advertiser-funded internet in the mid-1990s, brands have used third-party cookies to track behaviour and

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