How Brand Love fuels lower funnel KPIs, even during a pandemic

Examines Morning Consult research on the 50 Most Loved Brands in the US in 2020, through the lens of the coronavirus pandemic.

Nearly a decade ago, Saatchi & Saatchi’s Kevin Roberts – of Lovemarks fame – predicted“the future would be won on relationships, not just transactions. If people loved something, they would be loyal beyond reason, beyond price, beyond recession.” Brand...

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