How Apple and Facebook misread India, but Samsung and Vivo got it right

This article explores common challenges facing Western tech brands in India, and provides insight into how Samsung and Vivo successfully localized to grow market share.

How Apple and Facebook misread India, but Samsung and Vivo got it right

Kunal Sinha

As one of the world's largest consumer markets, and with economic growth that has now surpassed China's, the India opportunity makes CEOs' faces light up. PwC's 18th Annual...