How a hybrid agency/in-house model serves 3M’s need for accountability

3M, the manufacturer of brands like Post-it notes and Scotch tape, has adopted a hybrid in-house/agency model to drive maximum effectiveness from its media spend.

“The conversation about in-house media teams has become even more important in current times,”  argued Chris Luna, engagement leader at 3M Corp.’s Consumer Business Brand Center.

“The [COVID-19] pandemic has created the need for more efficiency and more control in our industry ... There's a lot more accountability on media channels.”