Harnessing the rise of short-lived content

Looks at the swing towards short-lived content and advises marketers on how to best create it for maximum effectiveness.

Need to know

  • The rise in popularity of Instagram’s Stories feature, and consumers’ fear of missing out, has led to a swing towards short-lived content,
  • Marketers are finding success with off-the-cuff, just-caught-on-camera, behind-the-scenes content snapshots.