Harnessing the rise of short-lived content

Looks at the swing towards short-lived content and advises marketers on how to best create it for maximum effectiveness.

Need to know

  • The rise in popularity of Instagram’s Stories feature, and consumers’ fear of missing out, has led to a swing towards short-lived content,
  • Marketers are finding success with off-the-cuff, just-caught-on-camera, behind-the-scene

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands