Gear up for the cookieless future

Advice for brands as they evaluate first-, second- and third-party data sources.

The future of identity

This article is part of a series of articles from the WARC Guide to the future of identity. Read more.

Across industries, the deprecation of the third-party cookie is causing marketers to evaluate the future of identity and re-examine their marketing strategies. If there was ever a time where big tech companies and modifications in regulations were ch