Gaming in China: No longer the exclusive domain of “gamers”

The democratisation of gaming has transformed it into a culture in China with its own ecosystem. Gaming brands can leverage this ecosystem to engage with consumers and stay top of mind even when they are not playing games.

The stereotype of the young adolescent male in front of his PC is no longer representative of the Chinese gamer. The gamer in China today is the aunty in the wet market or the delivery rider on his lunch break.

Gaming has been democratised. There are

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