Future success: Investing in rural India

Havas Media’s Mohit Joshi says the future lies in rural India and marketers should invest in understanding and supporting these markets for ultimate success.

This article is part of a Spotlight series on rural marketing in India. Read more

India is primarily a rural economy with roughly 70% of its population and 50% of its consumption coming from rural areas. There has been rapid urbanisation in the last few years but rural India is still a prime component of the country’s GDP growth w