Future of retail: how DTC is going mainstream

DTC brands are coming for retail – or so we hear; research from the IAB explores the characteristics that set these brands apart and what incumbents can learn.

Direct-to-consumer brands are doing more than just unsettling incumbents: they are carving out a fresh way of selling products and services with customer preference and need at the centre of both marketing and product development.

The Internet Advertising Bureau (IAB UK) explores this new breed of brands, with a specific focus on retailers, in its study. Here’s a breakdown.

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