Furniture expert Herman Miller designs a COVID-19 strategy for uncomfortable times

Stephen Whiteside

Herman Miller, the furniture company, is seeking to adapt to new demands as the COVID-19 pandemic transforms its business-to-consumer and business-to-business opportunities.

Furniture & furnishings retail
Customer relationship management
Crisis management
Pricing strategy
United States

Herman Miller Inc. is a house of brands that provides elegant furniture for the home and office.

With its understanding of both enterprise and household trends, the Zeeland, Michigan-based firm has a distinct perspective on the impact of COVID-19 that includes:

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