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From discovery to purchase: The role of community commerce

This report, produced in partnership with TikTok and Publicis Groupe, explores the role that social communities play in influencing purchase decisions.
  • Purchase behaviour
  • User generated content & participation
  • Collaboration & co-creation
  • E-commerce & mobile retail
  • Livestreaming
  • WOM, Viral campaigns
  • Douyin/TikTok
  • Social media audiences
  • Social media planning & buying
  • Online panels & communities
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