From audiences to individuals: Adopting a data-driven strategy to advance healthcare marketing from unknown to known patients

Examines why healthcare marketers need to shift from large-scale marketing efforts to more focused, data-driven marketing.

This article is part of the May 2021 Spotlight US series, "How the pandemic has changed US healthcare marketing." Read more

The way health system marketers engage with their audiences is changing

As healthcare marketers begin to slowly turn their focus from COVID-19 response and vaccination back to growth, we shoulder increasing market pressures from new competitors such as CVS, Walmart, and Amazon with substitute offerings, as well as an eve

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