Four ways to reach out-and-about US consumers in a pandemic and privacy-changed world

Jesse Rosenschein

Examines alternative ways for marketers to use location and out-of-home, as new privacy constraints limit how targeting can be used.

This article is part of the September 2021 Spotlight US series, "How consumers are wrestling with 2021's uncertainties." Read more

During the peak of the COVID-19 pandemic, the outside world became a very quiet place, and while there were certainly far greater tragedies than how this affected marketing channels like out-of-home and location marketing, the impact was real. Accord

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