Four ways to reach out-and-about US consumers in a pandemic and privacy-changed world

Jesse Rosenschein

Examines alternative ways for marketers to use location and out-of-home, as new privacy constraints limit how targeting can be used.

This article is part of the September 2021 Spotlight US series, "How consumers are wrestling with 2021's uncertainties." Read more

During the peak of the COVID-19 pandemic, the outside world became a very quiet place, and while there were certainly far greater tragedies than how this affected marketing channels like out-of-home and location marketing, the impact was real. Accord

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands