Four ways the rural Indian consumer is evolving

This article describes how rural India is changing and suggests ways marketers should address the people who live there.

Four ways the rural Indian consumer is evolving

Soumitra Patnekar Grey Worldwide India

Narrowing of the rural-urban social gap presents newer avenues for brand interventions.

Rural India is assumed to reflect a behavioral curve similar to its urban counterparts. However, there are certain systemic and structural differences around which social lives in rural India are organized. A sharp bipolarity exists not just on the e