Four lessons from the 2008 recession and a 2020 twist

This article examines actions taken by UK marketers during the 2008 recession that are equally applicable in 2020.

Who now remembers 2008? When Duffy’s musical career seemed unstoppable, when Mark Cavendish was picking up the first four of his thirty stage wins at the Tour de France, when comic book superhero films gained critical respectability with The Dark Knight?...