Five trends shaping India’s e-commerce opportunity

E-commerce in India will grow exponentially in 2018, with key trends including mobile commerce, third-party marketplaces and social media shopping all offering opportunities for brands.

Tipped to be worth US$120 billion in 2020, the e-commerce industry in India is currently growing at an annual rate of 51%, according to research by ASSOCHAM-Forrester — and long commutes have much to do with this growth.

"Mobile is very convenient in a way, because the commute to other areas are very long, so people have only one device in their hands which is mobile. They are consuming more digital media, they are actually doing more of it with that, and so e-commer

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands