Five out-of-home advertising trends for 2017

This article suggests five elements of the out-of-home ecosystem that will change in 2017, following 4.2% increase in OOH spend in 2016.

Five out-of-home advertising trends for 2017

Matt Teeman Primesight

By the time we reach the end of 2016, out-of-home (OOH) spend is projected to have grown by 4.2% and will rise by 3.8% in 2017. This has been driven by digital spend forecasts of 17% and 15.8% respectively. What 2017 trends will help facilitate this growth?

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