Five creative effectiveness tips from Kantar’s analysis of over 13,000 ads

Kantar, the research firm, analyzed over 13,000 television, digital, print and outdoor ads from 2021 in a bid to find the secrets to success from the top performers.

Product demonstrations, localization and use of humor are important drivers of creative effectiveness in advertising, insights from research company Kantar suggest.

The firm reached these conclusions based in large part on its 2022 Creative Effectiveness...

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