Finding the right tone of voice during the coronavirus crisis

Brands are searching for the right way to connect with locked-down audiences.

Why it matters

Consumers don’t want their time wasted by brands which have nothing useful to say during the pandemic. After greenwashing, coronawashing may be a genuine reputation threat.


  • Depending on category, it may actually be better for your brand to say nothing at all about the coronavirus.

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Strategy Partner, Fetch

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