Finding the right notes: Lessons from the top five best audio brands

Insights from amp’s 2020 Best Audio Brands Ranking, and the top-ranking brands, Mastercard, Shell, Apple, Google and Amazon.

Recent studies show that consumption of electronic media – and more specifically audible media – continues to increase. Half of all adults stream audio through their smartphones each week and one in three UK households have access to a smart speaker.

As we move away from screens and linear television viewing, and interactive voice technologies become a bigger part of our everyday lives, brand visual identities get less attention from consumers. To establish brand recognition, it is therefore more