Finding a ray of light in Indonesian dark social

M&C Saatchi’s Elki Hendria outlines how Indonesian brands can enter dark social spaces to cultivate advocates.

This article is part of a Spotlight series on how brands in Southeast Asia can work better with the dark side of social media. Read more

People are discovering more opportunities than ever to remain connected online, while exercising virtual distancing becomes a necessity. Not only is the use of conventional social networking increasing, but so is the use of dark social.