With a love for the underdog at its core, Australia has wholeheartedly embraced challenger brands of all shapes and sizes. Challengers, such as the furniture brand Koala, have become well-known and well-loved for their ability to poke fun at the cate
Embracing the underdog: The Australian challenger brands disrupting their categories
Challenger brands are not necessarily small or niche but can be any brand that is ready to disrupt by bringing something new to a category.
