Digital dominates discovery in APAC, while mobile sites trump mobile apps

Low Lai Chow

The APAC region will continue to lead in adoption and use of digital and mobile channels for purchases, long after COVID-19 lockdown measures are lifted.

Why it matters

Data suggests that more so in the Asia Pacific region than anywhere else in the world, shoppers will stick to their altered shopping habits and keep to digital and mobile channels. Marketers will need to re-prioritise both channel mix and communicati

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