Data regulation drives the digital experience opportunity

Looks at how brands can use newfound data awareness to actually drive improved digital experiences for their users.

Data awareness is dawning, and while the specifics of privacy regulations may not be widely understood by consumers, the knowledge that they have rights – particularly for European residents – is now part of daily life online. Huge fines for househol and are also making headlines and increasing consumer awareness of how their details are being used online, both with and without consent.