Data-driven marketing in an era of more regulation

With new regulations such as GDPR and CCPA changing how brands interact with data, marketers need to avoid the ‘grey area’ and prioritise data compliance.

The prospect of GDPR (General Data Protection Regulation) ahead of its introduction in May 2018 created a fair share of worry, even fear, in the marketing community. Now things have settled down, however, it’s clear that this and other new data regulation...