Customer retention with social media communities

The experience of brands in China offers important lessons on customer retention in a cookie-free landscape, where social media and full-funnel online experiences rule.

Customer retention

This article is part of a series of articles from the WARC Guide to customer retention. Read more.

Welcome to convergence

When it comes to the media and technology landscape, China is living in the future and the rest of the world has been left in the dust playing catch-up. For proof, look no further than the rise of China’s super-apps, WeChat and Alipay.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands