Customer retention with social media communities

The experience of brands in China offers important lessons on customer retention in a cookie-free landscape, where social media and full-funnel online experiences rule.

Customer retention

This article is part of a series of articles from the WARC Guide to customer retention. Read more.

Welcome to convergence

When it comes to the media and technology landscape, China is living in the future and the rest of the world has been left in the dust playing catch-up. For proof, look no further than the rise of China’s super-apps, WeChat and Alipay.