Creative triggers and how brands can avoid the ‘useless data’ trap

Some types of data are acutely under-utilised, writes Amy Wright, Director of Client Strategy at Automated Creative, who argues that creative trigger data can help translate impressions into intelligence.

There’s a strong chance that much of the digital marketing data that businesses have collected up until now is about to become useless.

First, we had the GDPR, then Apple's so-called App Tracking Transparency protocol and, very soon, we will witness the death of the cookie. All of this is no bad thing. This media-side marketing data has been used to pin-point and laser focu

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands