Consumer perceptions of the COVID-19 vaccine, vaccine hesitancy, and the implications for marketers

Looks at the issue of COVID vaccine hesitancy in the US and how to convince hesitant people to get vaccinated.

This article is part of the May 2021 Spotlight US series, "How the pandemic has changed US healthcare marketing." Read more

For American news junkies in 2021, there’s been one topic superseding all others, especially after President Trump left office in late January: the vaccine rollout. News feeds have been filled with photos of long lines at vaccination sites and graphs

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