Consider the Quarantini: Black Swan Data surfaces the key consumer conversations defining lockdown

A startup, Black Swan Data, has been exploring the trends in conversations surrounding lockdown at scale through two ongoing reports: Pulse, which explores higher-level culture, and Beacon, which is a category-level trend report looking at food and drink.

Why it matters

Conversations in the unstructured mass of the internet may not have helped to predict COVID-19, but are helping to navigate the deeper consumer trends at play as people respond to a big shock to their lives. Black Swan is parsing that information to

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