At the start of last year, experts expected digital audio to plummet due to a decrease in commuting and other factors caused by the pandemic. According to Pandora’s Definitive Guide to Audio, the average time spent listening to digital audio – including streaming music and podcasting – actually increased by 32% from January to June of 2020, and sales of Bluetooth headphones, speakers, and soundbar sales skyrocketed in
Clubhouse is a new place for brands to play, but it may not be the future of social audio
This article looks at what makes Clubhouse a disruptor, and brand use cases for it, as social audio becomes an increasingly popular outgrowth of social media.
