Clubhouse is a new place for brands to play, but it may not be the future of social audio

This article looks at what makes Clubhouse a disruptor, and brand use cases for it, as social audio becomes an increasingly popular outgrowth of social media.

At the start of last year, experts expected digital audio to plummet due to a decrease in commuting and other factors caused by the pandemic. According to Pandora’s Definitive Guide to Audio, the average time spent listening to digital audio – including streaming music and podcasting – actually increased by 32% from January to June of 2020, and sales of Bluetooth headphones, speakers, and soundbar sales skyrocketed in