Need to know
- MESH and SAWA, the global cinema media association, asked 1,200 people to keep a weeklong “experience diary” recording all engagements with four brands.
- Two-thirds of cinema experiences were considered to be “positive”,...
Cinema ‘turbocharges’ channel planning in combination with TV and online media
MESH Experience, the market research company, presented new research into cinema media in a WARC Webinar alongside National CineMedia and Screenvision Media.
