China’s cashless transformation: Millennials, WeChat lead mobile payments boom

The article explores how China's millennials are using WeChat and Alipay to fuel a mobile payments boom in the country, and offers practical advice for brands looking to integrate these apps into their China strategy.

China's cashless transformation: Millennials, WeChat lead mobile payments boom

Mike ZhuOgilvyOne Shanghai

In many places in the world, if you leave your house without your wallet, you will find it difficult to pay for your food, transportation or other...