Changing touchpoint influence and relevance as a result of the pandemic

This research looks at 36 touchpoints for 18 non-alcoholic drinks brands through a methodology that evaluates the relative influence of each touchpoint.

From a consumer perspective, while the COVID-19 pandemic is transforming the pattern of people’s day-to-day lives, its most profound medium- to long-term impact will be to accelerate key trends that are not new. This will include evolving consumer preferences,...