Can responsible media investing be operationalized?

GroupM is building solutions that guide and refine the decision-making process across its Responsible Investment Framework which focuses on five areas – Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability.

Conscious media investment

This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.

Call it the inconvenient truth of advertising. Our 21st Century media-buying habits – driven by the unyielding pursuit of near-surgical personalization – have contributed to the degradation of the very media ecosystem on which we rely. By directing our budgets toward platforms that can provide the most g